b$olutions
Practical advice and hands-on help
Home
About Us
Contact Us
Increasing Sales
Improving Profit
Better Cash Position
More Time
Strategic Process
Strategic Plan
Business Plan
Marketing
Marketing ROI
Market Segmentation
Interim Management
Product Definition
Product Launch
Technology Transfer
Board of Director's
Marketing Analysis—Porter’s Five Forces
Porter’s Five Forces Analysis
Another effective tool for analyzing the firm’s and competitors’ position within the marketplace is Porter’s Five Forces analysis. See Figure 6. This analysis looks at the relationship between the customer and suppliers as well as ease of market entry and technology development. The outcome of the analysis identifies the power the customer has over the firm or the firm has over the customer, as well as the strength of competition in the market segment.
New Market Entrants
Entry ease/barriers
Geographical factors
Incumbents’ resistance
New entrant strategy
Routes to market
Supplier Power
Brand reputation
Geographical coverage
Product/service level quality
Relationships with customers
Bidding processes/capabilities
Competitive Rivalry
Number and size of firms
Industry size and trends
Fixed versus variable cost bases
Product/service ranges
Differentiation strategy
Buyer Power
Buyer choice
Buyer size/number
Change cost/frequency
Product/service importance
Volumes, JIT scheduling
Product/technology development
Alternatives
Market distribution
Legislative effects
Fashion and trends
Home | About Us | Contact Us | Increasing Sales | Improving Profits | Better Cash Position | More Time | Strategic Process | Strategic Plan | Business Plan | Marketing | Marketing ROI | Interim Management | Market Segmentation | Product Definition | Product Launch | Technology Transfer | Board of Director's Meeting
b$olutions
215 E. Christie Ave.
Butler, PA 16001
Phone: 724-282-8769
Fax: 724-259-1724
E-mail: bsolutions@zoominternet.net
To contact us: