This is the set of activities to reach the customers. You base the activities based on the analysis you did to best reach your customers. Each and every action supports your position statement and brand. Set up a plan with who/what/when details for each of the following activities that makes sense. Develop a metric - how many customers you expect to respond, sales you can attribute, profits you can attribute - to each activity and a way to measure it.

 

· Direct sales

· Networking

· Trade shows and conferences

· Seminars targeted to the customers’ industry

· Press releases

· Trade magazine articles

· Advertising (aligned with what media the customers subscribe to)

· Brochures

· White papers

· Web pages

· eMail/eZines

· Direct mail

 

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