Market and Customers

· Define the customers

· Identify their needs

 

Competition

 

· Identify the competitors

· Detail their strengths and weaknesses

· Estimate how well do they satisfy the customers’ needs

 

Your Company

· Define the core competencies of the company

· Detail how the company can leverage its core competencies to satisfy the needs of the customers better than the competitors

 

Branding

· Create a position statement

· Complete the branding plan

 

Media Plan

· Write copy

· Identify media to reach customers

· Launch media